Design-centric and developed in deep collaboration with the owners, Carver Brewing Company’s site was a heck of a lot of fun to make. Like everything else they do, Carver Brewing wanted something world class. They wanted it to combine a hip and young feel with hints of art-deco and old world rustic warmth.
We started out by looking at award winning websites, designing a site-map and hunting down photos and font combinations that fit the vision. We gathered and designed page elements, organized photo shoots and mined old photos to generate the needed content. Once enough content was in hand, multiple homepage mockups were produced and refined until we could say, “yeah, that’s it.” We met once a week to ensure our visions were aligned and that we could react quickly to design changes and tweaks. We launched on time and on budget.